About Us

Waypoint is a North American sales and marketing agency primarily representing leading brands that enjoy top positions in their categories within the foodservice industry.

Our mission is to be a seamless and flexible extension of our clients, unmatched in our market reach and business intelligence. We bridge the gap between manufacturers and the comprehensive and evolving foodservice marketplace across a broad platform of strategic and tactical execution methods with both expansive and direct impact.

Our empowered sales force is equipped with the latest technology to stay on top of the changing local marketplace and drive immediate follow through and follow up.

We bring food manufacturers, operators, and distributors together to reduce costs and to move products. Our partners rely on our unparalleled strategic insights, channel-specific expertise, marketing solutions, data, and innovative culinary support to deliver a competitive advantage. These symbiotic relationships mean we’re all WINNING AS ONE.

We provide foodservice sales agency and commercial solutions to operators, end-users, and distributors, by partnering with the best leading brands and food manufacturers. And, because we serve major stakeholders in the foodservice industry, we use our relationships to offer comprehensive, proven solutions. Our foodservice agency consists of experienced sales professionals who have completely reinvented the way our channel partners market, sell and source their products.

Our national and Canadian presence combined with our industry knowledge allows us to customize our solutions to meet your specific sales and marketing goals.